Think Experience - An eBook series to help give charities digital skills

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After reading about the lack of digital skills in the charity sector, we decided to do something about it. We noticed that despite there being a lot of information out there on UX, digital products and the like, hardly any of it is presented in an approachable and actionable way.

Not all charities can afford to work with a Digital Experience agency to help them design and deliver their next website or digital product. We believe, however, that many of the techniques, strategies and tools can be used to improve the way they approach these types of projects.


We have created this free eBook series to help debunk some of the fears around digital projects. We have tried to give people some straightforward, plain-talking, accessible, and most importantly, actionable information. We always recommend putting the user at the heart of what you do.

What’s covered in Chapter 1

Experience design: Focus on the human - not the machine.

That sinking feeling
We built it but they didn’t come.

Why are we building this again?
Setting the right goals to ensure that you can measure success.

Stupid users…?
Understanding your users and creating goal-led personas.

Digital Wardrobe Detox
Less, but better - how to Audit your existing website / digital products.

+ Chapter 2 teaser
Users don’t care about your website….

By changing the way charities approach digital products and services, we hope to help define a brighter digital landscape for charities in the future. By approaching projects in the ‘Think Experience’ mindset, charities will retain focus, save money and see more success when trying to create engaging and focused experiences for their audiences. And most importantly, they will start creating digital experiences with humans at the heart of them.

A human at the heart of digital

This five part series will give charities the digital skills they need to understand how to define and create digital products that deliver on their promises. It will give them the knowledge to work in better ways with their internal teams, or empower them to work with external suppliers in a more efficient and successful way.

But most importantly, it will help to ensure that charities maximise the value from digital technologies - and improve the impact they make on a daily basis to the causes and lives they care about the most.

More chapters in this series

Chapter 2. Users don’t care about your website
Creating focused experiences for the goals of your users, not you.

Chapter 3. Don’t make this awkward
Enabling frictionless interactions.

Chapter 4. Wait - come back!
Creating experiences that carry on engaging.

Chapter 5. Don’t be afraid to launch
Walk before you run - creating evolving experiences.

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