Talkin' bout iGeneration
Charities need to keep up with today’s generation of digital supporters
This event was focused on one of the biggest issues facing charities today; creating a sustainable future for fundraising. Research from Charities Aid Foundation suggests that the next generation of supporters recognise the important role of charity, but we’re losing their engagement with current fundraising techniques.
There is a need to find new and innovative ways to connect with younger audiences. An audience of 50 marketing professionals from UK and International charities joined us to hear speakers from the RNLI, Charities Aid Foundation, COIN Research and Yoyo as they shared research, recommendations and first hand experience on this topic.