5 ways to get the most out of your digital partnership

We all know that a killer digital presence is no longer just a nice-to-have, it’s essential. This is true across industries, but nowhere more so than in the purpose-driven space. For brands looking to amplify their mission, reach more people and drive meaningful change, digital comms are the key. But they can only come from a strong digital partnership… 

1. Choose a team that champions your values

Like all relationships, great digital partnerships start with shared values. So if you’re still selecting the team to support you digitally, think beyond just skills and services. There’s tonnes of agencies out there with the technical expertise you need, but try to find a team that genuinely understands (and believes in) your mission. An aligned partner will naturally approach your challenges with the same commitment and care you do - leading to digital assets that better reflect your purpose and, ultimately, bigger impact. Not to mention a more enjoyable process as you collaborate with like-minded folk!

2. Talk it out

Even when you’ve chosen the perfect partner for your organisation, it’s not as simple as riding off into the digital sunset together. Again, just like a personal relationship, ongoing communication is essential. Whether it’s campaign updates, website tweaks or brand strategy discussions, keeping the lines of communication open ensures everyone is aligned and moving in the right direction. This is of course on the agency to lead, but make sure you’ve got regular catch-ups in the calendar and try to respond to their emails even when your inbox resembles a burning skip.

3. Trust the experts

If you’re partnering with an agency for the first time, or have been burnt by one in the past, it can be hard to let go of the digital tasks you’ve been taking care of. We get it. But trust the process. You’ve hired your support team for a reason - they align with your values, believe in your cause and have the specialist skills you need. Trusting your partner is the only way to get back time to focus on the things you do best.

One big benefit of your digital partnership is that these creatives bring an external perspective. Not being from your specific sector allows them to see the wood from the trees and bring fresh ideas to the table. So, while it’s important to have a collaborative approach and the chance to see your feedback implemented, giving your agency the freedom to flex their creative muscles can lead to more innovative ideas and impactful designs.

4. Let data drive decisions

The beauty of digital is that almost everything can be measured. To maximise your positive impact, lean into data and insights to guide your strategies. Whether it’s your partner’s responsibility to gather these, or something you’ll handle in-house, make sure you’re studying website analytics, social engagement metrics and conversion rates. Tracking performance in this way will give your digital partners the insights they need to craft even more effective creative and optimise your online presence further.

5. Think long-term

Immediate results can be exciting, but there’s no bigger red flag in digital partnership than a focus on quick-wins. Your partner should be dedicated to building something sustainable - both in terms of results and relationship. The longer you work with your partners, the deeper their understanding of your organisation will be and the bigger the success you’ll see.

For game-changing brands, the right digital partnership is a game-changer. By choosing a team that aligns with your values, communicates transparently and sees the long-term strategy, you’ll set yourself up for digital success that goes way beyond vanity metrics - driving the real-world change we all want to see.

So… are you on the lookout for a digital partner? Then you’re in the right place. We’re the B-corp certified brand and digital agency dedicated to helping Good Brand do great things. Just get in touch to tell us about your cause, and we’ll tell you how we can amplify its impact through meaningful digital experiences.