Getting active with augmented reality

Helping J.P. Morgan Asset Management to turn their passive investors into active investors.


As part of their expansion of the Exchange Traded Funds portfolio in the UK, J.P. Morgan launched a new product. Yoyo were asked to help with a creative solution that would engage their audience, provide a memorable experience and present the Research Enhanced Index’s unique selling points.

J.P. Morgan already had an existing campaign concept using a running track and we needed an innovative solution to bring this concept to life. We knew that using Augmented Reality was the perfect way to immerse the audience, create an eye catching solution and showcase this new product.


The creative concept was combined with simple, professional messaging and brought to life through the use of AR. Allowing J.P Morgan's prospective clients to immerse themselves in the experience, ensured they truly understood the benefits of the product and how it could be used within their own portfolios.

The concept was used at the launch of the REI product range on 16th October 2018 where all attendees were given the opportunity to interact and engage in the AR experience. While key metrics and user behaviours/patterns are still being analysed, initial soft metrics are incredibly positive.

The team have been incredible partners to work with. The ETF AR work has had global praise and it's been great to be leading innovative and digital-first experiences from EMEA marketing. Thank you for giving us some pretty epic ‘wow’ marketing moments for 2018! We can’t wait for what 2019 is going to bring.
Jordan Chinchen, Senior Marketing Manager, J.P. Morgan Asset Management
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