When a website is more than a website
We don’t build websites, we craft experiences that deliver a positive impact on people and the planet.
This article will describe what it is we do that’s different from a standard website build. We will highlight our strengths not by bashing the competition, but by visualising our capabilities in the reader's mind. We don’t just build websites, we craft experiences that deliver a positive impact on people and the planet.
"What’s the difference between you and other agencies?"
Bloody good question. I share with them our portfolio, explain our values, tell them we’re a B Corp, show them our finely-tuned process. Truthfully? It comes down to us. That spark of connection between you and me. Do we ‘get’ each other. A shared understanding of the task in hand, and a common belief that we’re the right team to get the job done. Of course we are.
The next question is, “How much?”
Apples and Oranges
Buying a £10,000 car from Dacia is different to buying a £40,000 car from Mercedes-Benz.
That sentence sounds obvious because it is. Whether you know much about cars or not, you understand the message. Both cars are brand new. They both get you from A to B, have the same number of wheels, the same colour, the same number of doors, almost everything is the same. Yet the experience - the process of buying it, the car itself and the feeling of driving it - feels completely different.
Whatever car you go for, it has to work around what you need. A 2-seater convertible is useless for a family of 4. It has to cater to your requirements which may cost a little extra. Let’s take parking as an example. You hate it. It’s difficult to get your head over both shoulders. Too dark inside a multistory car park to see anything. The car is always, always longer than you think it is. This leads to dents, pings, chips, scratches and a lot of expensive trips to the garage. Well thank goodness for parking sensors! No more neck pains. A small screen in the dashboard that lets you see everything around you. Discreet noises to let you know if you’re too close to the wall again. Ok, so it’s an extra investment upfront but bloody hell, wouldn't life be easier.
We don't just build websites
An experience is about more than being useful, it’s about how it makes people feel. As creatives, it’s our challenge to evoke the senses. Trigger an emotion that can create a strong and lasting bond with people. Done right, it will help your audience to 'feel it' and, if particularly evocative, stay in the minds long after it has ended.
That ‘feeling’ you get sat in the car for the first time, thinking to yourself “Oh yes, this is a bit of me” - I can’t describe that. But you know what it is. It oozes quality which gives you a boost of confidence, feeling reassured that someone has put in the time and effort to make a top-quality, lasting product.
A website can be a simple extension of your brand made up of colours, typography, and assets. Or, it can be an extension of your beliefs, core values, and connecting your purpose to like-minded people.
So, how much?
Budgets play an important role in making any decision, whether it’s cars, clothes, furniture, technology, services, food... the list goes on. The honest truth is you get what you pay for.
As my mum always says, “Buy cheap, buy twice”.
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