We build intuitive experiences with a human-centred approach to design.
Our User Experience Designers are you and your users’ best friends. They are inquisitive and both small-detail and big picture-oriented by nature; keen to get to the core of your business’ and users’ needs.
Utilising best practice, keeping up with trends and always searching for the next best thing; our toolbox of methods and methodologies means they are well-placed to help you solve complex challenges and deliver user experiences that tell stories of customer satisfaction and loyalty. From underperforming campaign landing pages to launching new digital products, our user-centred expertise is there to guide you every step of the way.
We have deep experience in UX and web design for charities, creating digital spaces that guide donors, volunteers, and beneficiaries through meaningful journeys.
Really get to know your audience
Mitigate risk, supercharge your digital experiences and really get to know your audience, with a user-centred approach to design. We get under the hood of your online experiences from your target users’ perspective.
Utilising research methods like user interviews, analytics reviews, persona creation and discovery workshops, we boil qualitative and quantitative data down into actionable insights that facilitate impactful design decisions and drive value for you and your users.
Digital experiences kept in check
Our usability review draws on industry-recognised design heuristics and our carefully curated usability principles to identify quick wins, prioritise site improvements and generate a clear road map for your team to reach your goals. This delivers recommendations to address pain points and help to optimise your user experience.
Translate insights into reality
Our UX designers are on hand to visualise your site’s content hierarchy, map the relationship between pages, and identify gaps and opportunities to continually elevate your digital experience. Their focus will be to delight your users with every single click.
Test your design decisions
You are not your users and neither are we. It's vital to test design decisions with members of your target audience to ensure you meet their needs. Avoiding user testing will only cost you time and money.
We conduct moderated and unmoderated testing, remote and in-person providing you with the best opportunity to optimise your digital experience and delight your users.
Use real data to support your ideas
If you have an idea for a new feature or change but want real data to support your ideas, then A/B testing is for you. Why not challenge your users with live experiments? A/B testing can improve your conversion rate and reduce your bounce rate.
We love the ‘always-on’ approach to optimisation and testing design as it results in you making data-informed decisions.
Why choose Yoyo as your user experience agency?
At Yoyo, we believe that exceptional user experiences are born at the intersection of empathy, data, and creativity. We don’t just design beautiful interfaces; we build intuitive, frictionless journeys rooted in deep user research and proven design heuristics. Whether you are a commercial brand looking to skyrocket conversions or a charity aiming to connect deeper with your community, our collaborative approach ensures your business goals align perfectly with your users' needs. We are your strategic partners, dedicated to turning complex digital challenges into seamless, joyful interactions that drive lasting loyalty.
FAQs
What is the difference between UX (User Experience) and UI (User Interface) design?
Think of UX as the framework and logic of your digital product, while UI is the visual skin. UX focuses on the overall feel of the journey, structural hierarchy, user research, and how easy it is for a visitor to achieve their goals. UI deals with the specific look and interactive elements, like colors, fonts, buttons, and animations. At Yoyo, our team excels at both, ensuring your site looks stunning and works flawlessly.
Why is user testing necessary if we already know our target audience?
As the saying goes: "You are not your user." While your team has invaluable internal knowledge, it is easy to develop blind spots or make assumptions about how people navigate your site. User testing removes the guesswork. By watching real people interact with your designs, we uncover unexpected friction points, clarify confusing layouts, and validate design decisions before spending time and budget on development.
How do you approach UX design specifically for charities and non-profits?
Charity websites serve an incredibly diverse audience, from tech-savvy young donors and corporate sponsors to vulnerable beneficiaries and elderly trustees. Our approach centers on creating clear, emotionally resonant, and accessible pathways. We focus on optimising donation funnels, making volunteer sign-ups seamless, and structuring complex information so that every distinct user group can find exactly what they need in as few clicks as possible.
What is A/B testing and how long does it take to see results?
A/B testing involves running two variations of a webpage simultaneously (Version A and Version B) to see which one performs better based on real user data. The time it takes to get conclusive results depends entirely on your website's traffic. High-traffic pages might yield definitive data in a couple of weeks, while lower-traffic sites may take a bit longer. We manage the entire process, ensuring the data is statistically significant before recommending permanent changes.