A website refresh for ICE Benevolent Fund



ICE Benevolent Fund is a website aimed at civil engineers and their families, who are, or have been, members of the Institute of Civil Engineers - a professional membership body. The charity's primary aim was to build a website which would help raise awareness of the fund, whilst also providing essential community support.

The project objectives aim to; improve user experience, increase applications to service by offering online functionality and increase overall donations to the fund. Hitting each of these individual objectives will fundamentally help ICE achieve their key measure of success: reaching and supporting as many people as the charity possible can. 

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The website was launched on the 1st October 2018 and it has been reported that the first online applications are already being submitted. We look forward to sharing the results following the marketing push set for Autumn 2018.

“Working with Yoyo has been a delight. Every team member we dealt with replicated the initial expertise, helpfulness and creativity that was first presented at the initial scoping meeting. The team were a pleasure to work with and the expertise of each individual was apparent throughout the whole process. Being given so much transparency on the project in terms of timelines, actions and budget, I always had the confidence that the project would be delivered on time and to budget, and indeed it was. Early signs are showing excellent results already with online applications coming in and people spending more time on site than ever before, browsing resources and applying to us. Thanks team Yoyo, it’s been a blast!”

Samantha Payne Marketing Executive, ICE Benevolent Fund