Search Engine Optimisation

We create robust SEO strategies to extend reach and increase leads.

However beautifully designed, it’s rarely a compliment for a website to be described as a ‘hidden gem’.

It’s only by attracting and connecting with end-users that your content truly comes alive – and that means getting found on Google is an essential consideration for any digital property. A Yoyo, we help raise your profile in the rankings through targeted search engine optimisation (SEO) services.

We base everything we do on objective analysis of where your site is now and an expert appreciation of where it could be with the right search marketing pillars in place. Our promise to clients is that we deliver experiences with impact, and while that is dependent on razor-sharp design and development, the effects are amplified when paired with a super-smart strategy for SEO.

Discover an SEO approach that's right for you

It’s a fact that the majority of user journeys begin with search. But how many of those journeys result in traffic to your site depends on how well it has been optimised in the eyes of Google. With a robust SEO strategy in place, you can be confident that you’re well positioned to attract a greater audience share, extend your reach, and drive more connections, leads or sales. Without proper consideration of SEO, you can be confident that opportunities will be missed.

At Yoyo, we work with clients to enhance their search appeal. We engage at whatever level you need, whether that’s integrating SEO into an overarching digital project or creating a tactical SEO plan to enhance and upscale your existing presence. We can address any technical concerns or assess whether your content is making an effective contribution. We can help you prepare for the transition to Google Analytics 4 (GA4) or deliver a training programme to equip your team with their own SEO superpowers.

How it all works

Whether accessed as a standalone or complementary service, our SEO specialists ensure your site benefits from all aspects of search best-practice.

If you’re working with us on a website build, redevelopment or replatforming, SEO naturally forms part of the wider process. For example, when we’re mapping out your site structure and considering the user experience (UX), we automatically bring an understanding of keyword search volumes so that search visibility is baked in from the beginning.

And any site that is built on our CMS of choice – Umbraco – carries the further reassurance of being supported by a platform that has first-class SEO credentials out-of-the-box.

Prior to a site going live, we offer access to an essential checklist of SEO items that are necessary to mitigate against a drop in visibility. We manage this migration on your behalf, ensuring that domains carry over their SEO authority during the porting process.

But SEO is, by definition, about optimisation. That’s why post-launch we recommend implementing a rolling month-on-month programme where you can review and recalibrate SEO variables, fine-tuning your site until it hits peak performance. Within this programme, we can advise on outreach and link building, enhancing your site’s SEO authority by plugging in to a web of relevant domains.

Finding success through search

Whatever level of SEO support you are seeking, we can offer the tailored services to match. Browse our bank of case studies for stories of the digital successes we’ve delivered on behalf of our clients.

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