Asset Bank is a feature rich Digital Asset Management (DAM) system used by 600 companies worldwide including Coca-Cola, Unilever, Panasonic and ITV. Asset Bank needed help to grow their global business to attract and convert clients through a re-brand of all of their communication, including logo, identity, marketing website and the Asset Bank platform itself.
We worked closely with the product and marketing stakeholders to establish a lean and efficient way of working, so we could help Asset Bank get the brand refresh out to market as quickly as possible and in line with a significant product version update. We identified the key assets which Asset Bank could adopt and roll-out in-house through their own design and development team mainly across the new marketing website and the product itself.
The site focused on promoting the key features and benefits together with building credibility through key case studies and thought leadership. For the Asset Bank platform, we focused on the home page only as this comprised of nearly 80% of the entire UI kit and delivered the most value for subsequent roll-out across deeper pages.