Firefly is an online tool designed to bring teachers, students and parents together. Firefly’s integrated tools work for the whole school across all devices - bringing teachers, students and parents together to help students learn more. Firefly wanted to build on the great success they have had over the last few years in private schools, by shifting their focus towards state schools and maximising the opportunities for trialing their product.
We developed 6 key user personas based on research and behaviourial insight to form the foundation of our conceptual thinking in line with the multichannel marketing plan. We focused on amplifying the key ‘time-saving’ benefits of the product across each audience segment so we could create tailored messaging designed to drive traffic to several landing pages which promoted Firefly’s free trial.
Uplift in campaign sales
Worth of leads