Freesat, the UK’s subscription-free satellite TV service, wanted to create an online destination designed to help Pay TV customers identify the savings they could make if they were to end their monthly subscription and switch to Freesat. Utilising the insight that 97% of the TV Britain watches is available on Freesat, Yoyo set about creating an online calculator that provides inspiration for what people could actually be doing with the money they currently spend on Sky TV.
Having undertaken quantitative research with our target audience around their lifestyles and spending habits during our initial discovery phase, we were able to lean on this research to inform the recommendations served as part of the interactive.
Designed to support Freesat’s “Unbelievably Good” above-the-line campaign and the company’s industry leading satisfaction levels, the site allows users to visualise what their savings could be used for instead.
Using our audience research, we were able to develop a range of items that would inspire people and help provide tangible reasons for switching. This also gave us the opportunity to deliver additional information about the paid entertainment services available from Freesat.
Aside from the calculation tool, the brief included three specific elements that required attention, namely demonstrate ease of switching, drive purchase and collect data for those under contract and not able to switch immediately.
A video was created and incorporated into the site to demonstrate exactly how simple it is to connect your new Freesat box to your existing Sky cables and have everything working quickly and efficiently.
End the Spend ran during Freesat's peak buying period and has contributed to the following results for the year April 16 - March 17.
TVs and set-top boxes sold
uplift year on year
total app downloads