Penguin Random House

A multi-channel marketing campaign for the 2-day diet book.

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Insight

The original 2-day diet was created by the scientists who wrote this delightful book. In early 2013, we worked with ebury publishing to create an integrated marketing campaign to promote this new book.

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Design

The campaign spanned on and offline with a 4-sheet outdoor ad campaign at 400 train stations around the UK and digital display advertising. 

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Results

It was an incredibly successful launch, making the book a bestseller and exceeding all sales targets.

We're looking forward to future editions of this great little book.