Breakthrough Funding is a new boutique tax company. They specialise in gaining R&D tax credits for SMEs. To help launch and grow the company, Breakthrough Funding wanted to present themselves as a ‘challenger’ brand to the established market. They were looking to adopt creative direction that ditched ‘sensible’ corporate values in favour of being straight talking, witty and engaging, whilst still demonstrating credibility and in-depth sector knowledge of technical tax issues.
Working closely with Breakthrough, we decided the primary objective for the site was to educate and advise users to help them understand how tax credits can work for them. Together, we created an eligibility test and cash calculator to help drive initial engagement, both completely unique features in the sector, to give Breakthrough a more competitive edge. Backed by no-nonsense copy and a bold as brass creative approach, the website is ultimately a very powerful lead generation tool.