Insight
Keystone Law is a full-service regulated law firm that provides an agile and flexible alternative to the traditional law firm through the use of cuttingedge technology and modern working practices. Keystone wanted an innovative recruitment site to raise their profile within the legal sector. A site which would attract new lawyers by communicating the benefits of working for Keystone as well as quickly answering any questions to increase the volume of applications.
Design
In line with Keystone’s disruptive nature, the strategy was to present working for keystone as an enabler for a better work/life balance. Visitors could use a Lifestyle Calculator to see how much better off they’d be working for Keystone with more time to spend doing the things they love outside of professional law. Once a potential candidate made the decision to apply, they needed to complete the online evaluation tool to see if they were eligible and then fast track through the recruitment process.
Results
14,000
Page views
104%
of target achieved 10 months early
3 mins
Average dwell time
“We had very clear ideas of what we wanted to see and achieve with the site and in particular the calculator. We needed an agency that was nimble and agile and would be able to deliver an exciting visual site on a tight time frame - Yoyo successfully fulfilled the brief and were a pleasure to work with.”
