Lane4

High-impact. High-energy. A high performance website for a high performance management consultancy.

Lane4 website pages

Insight

Lane4 are a leading HR consultancy who help their clients to build a truly competitive edge. Their multi-talented team deliver a unique range of products designed to inspire leaders and teams to help them reach their fullest potential. Our challenge was to capture the high-impact and high-energy customer experience they provide offline, online through their website.

Lane4 modules from the website

Design

Using a persona-driven design process, we identified the need for the site to ultimately funnel customers to the products by helping them to understand common HR issues and by surfacing related content covering insights, expertise and case studies. By wrapping this up in a vibrant and easy to use interface, we were able to capture the essence of the Lane4 brand and create a much better user experience.

lane4 mobile design
Lane4 mobile design
passion for communication

Results

+774%
Whitepaper downloads

+17%
Average time spent on page

+125%
Conversion from mobile

“Yoyo have transformed our digital presence. They helped us identify what we really wanted to achieve with our site and how we wanted to represent ourselves as a brand. They brought our vision to life in a way that not only looks great, but delivers a fantastic user experience and clearly represents our brand and products.”

Matthew Kaye Digital Marketing Manager, Lane4