Lane4 are a leading HR consultancy who help their clients to build a truly competitive edge. Their multi-talented team deliver a unique range of products designed to inspire leaders and teams to help them reach their fullest potential. Our challenge was to capture the high-impact and high-energy customer experience they provide offline, online through their website.
Using a persona-driven design process, we identified the need for the site to ultimately funnel customers to the products by helping them to understand common HR issues and by surfacing related content covering insights, expertise and case studies. By wrapping this up in a vibrant and easy to use interface, we were able to capture the essence of the Lane4 brand and create a much better user experience.
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