The Pulmonary Vascular Research Institute (PVRI) is a charity that brings together all the best medical professionals in the world, to help raise awareness of Pulmonary Vascular Disease by facilitating research and encouraging the development of medicines to treat and eventually cure patients with the disease.
PVRI’s previous website was not able to facilitate the demands of the evergrowing charity. Yoyo were brought on board to help significantly improve and re-develop their website with the aim of converting more members and raising further awareness and capital for the charity to continue the search for a cure.
Another challenge the PVRI faced was that their primary, and very popular, publication ‘Pulmonary Circulation Journal’ was hosted on an entirely separate URL. This meant that the PVRI was missing out on promoting its valuable research content entirely and losing out on subsequent memberships sign-ups.
We conducted careful analysis of the current site structure and interviewed existing members to get a full understanding of how to improve the user experience. Using an iterative design process and involving the client at key solutions sessions, we identified the need for 3 key areas of the site to cater for Professionals, Supporters, and readers of the PC Journal.
For Professionals, we created a subscription-based research platform featuring rich content from the PVRI medical community. The platform has been designed to specifically help users discover, engage, save and share content when accessing it from any device. We provided users with the ability to create and share reading lists through “My PVRI”, alongside the ability to upload profiles, begin the content submission process and manage their account and payment details.
To allow for membership content to be visible to search engines and increase the PVRI’s SEO reach, we put a token system in place to allow non-members to read any 3 articles without having to join.
For Supporters, we created a simpler sub-branded experience to encourage members of the public to get involved through fundraising initiatives and online donations. For the PC Journal, we provided users with the ability to explore all of the back issues and search for specific phrases or authors to surface relevant articles. From there, users are given the option to read the article online or download it as a PDF.
The site was built to ensure seamless integration with the PVRI’s new Microsoft Dynamics CRM system. This benefited both the user and PVRI by ensuring a hassle-free membership sign up process, an interlinked members directory, and an easy to use donation system.
We created a professional and easy to use research platform which continues to increase membership sign up, drive donations, and promote collaboration across the medical community.
The site was launched in Rome at the annual World Congress on January 14th 2016 and was well received by the international board of directors, members and committee for young clinicians & scientists. On the day of the conference 33% of attendees applied for membership and within the first week of launching, total membership was up by 9%.
Registrations taken online
Membership base (year on year)