Yoyo 2025
B Corp Impact Report
We’re passionate about using our business as a force for good - good for people, good for the planet, and good for our community. We think that there’s always room for improvement.
Laying the groundwork
Becoming a B Corp was never just about earning a badge to put in our footer; it’s the operational blueprint we live by every single day.
In 2025, our focus shifted from initial certification to embedding those core values deeper into the fabric of our business.
We made significant structural moves to align our physical footprint, financial choices, and culture with our broader mission from moving into a B Corp certified co-working space to transitioning 85% of our cash reserves to an ethical, purpose-driven bank.
Becoming a B Corp wasn't just a badge we earned in the past; it’s a framework we live by every day.
- 13
Committed 13 full days of our team's time to volunteering and pro-bono initiatives in 2025 alone.
- 85%
Transitioned 85% of Yoyo's cash assets to a certified B Corp bank, aligning our money with our mission.
- £3K+
Raised and donated £3,848.83 to support vital charitable causes throughout the year.
Beyond our internal operations, we extended our commitments to empower real-world climate action across our wider network. Over the past 12 months, we directly funded comprehensive carbon reduction plans for three local businesses and sponsored Carbon Literacy training for 21 individuals—equipping local leaders with the tools to kickstart their own decarbonisation journeys.
The B Corp movement continues to inspire, challenge, and guide every decision we make. As I look back on what we’ve achieved together, I’m immensely proud to prove that digital agencies can be an authentic, transparent, and powerful force for good.
Here is a look back at the tangible impact we made across our people, community, and planet in 2025 and a preview of where we’re heading next on our journey toward Net Zero.
Our People
Looking after our people is our biggest priority. In 2025, we focused on our physical environment, holistic wellbeing, and skill-building.
What we did
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Create a purpose-driven workspace
In January 2025, we officially settled into our new B Corp co-working space, ensuring our physical working environment actively aligns with our values.
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Allow more time to recharge
We continued to ensure a healthy work-life balance by maintaining our enhanced 29-day annual leave allowance for the whole team.
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Invest in Growth
We are helping every Yoyo-er find purpose through professional learning and development. And, we've committed to a massive agency-wide goal of completing 1,000 hours of learning, resulting in multiple internal promotions throughout the year.
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Get Carbon Literacy Certified
We put our environmental commitment into practice internally by delivering Carbon Literacy Training to the entire company, achieving a 100% team certification rate.
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Reviewed our employee packages
Prioritising the introduction of new health benefits and exploring medical insurance, electric car and cycle-to-work schemes for the team.
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Measure Happiness
We rolled out a new HR platform to officially track our employee Net Promoter Score (eNPS), ensuring our team's feedback directly shapes our culture.
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Robust Governance
We strengthened our behind-the-scenes operations by reviewing our cyber security governance and ensuring all supplier contracts were strictly aligned with B Corp standards.
Our Community
We want to nurture, learn from, and invest in our network, creating an ecosystem of like-minded people where shared knowledge, collaborative events, and active support allow us to amplify our collective impact together.
What we did
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Putting our money where our mouth is
After exploring our options for ethical banking, we moved 85% of Yoyo’s cash assets into savings accounts with Cambridge & Counties, a fellow B Corp certified bank.
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Empowering Leaders & Fostering Connections
We hosted four female business leader lunches throughout the year and took the stage to speak at the Kent B Local Impact Summit.
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B Corp Networking & Collaboration
We teamed up with fellow B Corp, Futureheads Recruitment, to host an industry leadership breakfast focused on sustainable business practices, balancing profit with purpose, and building inclusive workplaces. We also ran two dedicated marketing lunches specifically designed to support B Corps, charities, and nonprofits.
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Digital Fundraising Done Right
In partnership with Platypus Digital (an ethical digital marketing agency), we hosted a webinar to help charities and nonprofits bridge the gap between web design and digital marketing, giving them the tools to optimize their online donation journeys.
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Navigating Ethical AI
We launched our new "AI & US" lunch series. These sessions are designed to support and guide our clients through their AI journey, with a heavy focus on ensuring these new technologies are used morally and ethically.
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Spreading the Word
We championed the B Corp movement by actively engaging in individual conversations to encourage others to certify, and consistently promoting B Corp values across our digital platforms and speaking events.
Our Planet
We are actively implementing activities that reverse the damage caused to our planet, combining sustainable digital design, direct carbon reduction plans, and active reforestation efforts to build a greener, more resilient future for us all.
What we did
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The Amplifi Initiative
We proudly funded 20 carbon reduction plans and 30 carbon literacy training sessions for other businesses to help them kickstart their own sustainability journeys.
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Our Path to Net Zero
In Q4 of 2025, we engaged with an external sustainability consultant to develop a comprehensive, science-based carbon reduction plan. This critical project will map our exact route to achieving Net Zero by 2027.
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Green Digital Products
We continue to champion eco-friendly digital practices, promoting and selling green hosting and eco-friendly web design to our clients.
Our Partnerships
We build purpose-driven partnerships with ambitious clients and ethical suppliers so that together, we can deliver an even greater impact to society, our local communities, and the planet.
What we did
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Working with purpose
Our outreach strategy is now sharply focused on purpose-driven organisations, charities, and nonprofits. Our goal is simple: help good brands succeed so they can deliver a greater impact to society and the planet.
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Ethical supply chain
We formalised our supplier diversity and social responsibility policies. All of our suppliers have now successfully gone through our new vetting process to ensure alignment with our values.
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A clear mission
We solidified our agency mission: "We help Good Brands succeed, so that they can deliver an even greater impact to society and the planet".
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Strategic alignment
We committed to exclusively targeting purpose-driven businesses, B Corps, and charities/not-for-profits, ensuring our work always aligns with our values.
Our plans
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People
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Client advisory board: We will develop and launch a formal client advisory board.
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Planet
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Net zero rollout: We will begin executing our 2026-2027 Carbon Reduction Plan
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Process
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We will lock in our formalised policies for customer engagement and ethical promotion, ensuring client preferences are always front and center from day one of a project.
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Until next year...
At Yoyo, we've always believed that great design and technology should do more than just look good, they should do good.
Seeing how our team has embraced our B Corp values to create work that truly inspires and drives progress is what makes me most proud.
2025 was a milestone year for us, but the truth is, this work is never really 'finished.' It’s a continuous commitment to designing a better future for our people, our community, and our planet.
A massive thank you to our incredible team, our clients, and our partners for being all in with us this past year. Here's to an even bigger impact in 2026."
Gregg Lawrence, Owner & Creative Director - Yoyo