Yoyo Marketing Lunch: A Recap

Events

From the rise of AI, to the next generation of donors, to harnessing specific tools - we covered it all in our last marketing lunch, all about strategic web planning for non-profits.

What’s this all about?

We get that marketing can feel like trying to balance a million things at once. Having worked with teams across a range of industries, one common factor is the need to constantly adapt to changing trends, technologies, and priorities. That’s where our marketing lunches come in. By providing an open space for discussion, sharing ideas and advice, and validating shared experiences, navigating digital strategy can feel that bit easier.

Why this topic?

Driving a cause’s mission forward takes thoughtful planning and consideration of a whole host of factors. With this in mind, we had three key discussion points to guide our discussion:

Keeping users engaged

Reaching your supporters where they are has never been more essential to building the long-term relationships that drive continued support. Understanding what content and channels resonate most helps charities build trust, encourage repeat donations, and inspire advocacy. Without sustained engagement, even the best campaigns risk losing momentum - which has knock-on effects on potential impact.

Maximising impact on tight budgets

Being resourceful ensures that mission-driven work reaches more people, even with financial constraints. Given that charities rely on generosity, every penny spent has to count. Creative, cost-effective digital strategies like repurposing content, using free tools, or tapping into volunteer talent can all significantly extend reach without increasing spend.

Navigating rapid tech changes

Relevance and visibility are two of the key ingredients when it comes to staying up to date in a digital landscape that evolves so quickly. Whether it’s adapting to new algorithms, emerging platforms, or new user behaviors, charities need practical ways to keep pace without overwhelming their teams. Embracing change ensures their message remains heard and impactful in what can be a noisy digital space.

What came up?

The role of storytelling

A compelling story humanises your mission, evokes empathy, and creates an emotional connection with your supporters. Representing yourself authentically shapes your brand narrative, which has knock-on effects on things like your tone of voice, structure and layout, and how you relate to your audience. From impact stories, to testimonials, to expert insights - the content that you share across your digital channels is an important tool for reinforcing your values.

Digital volunteerism

There are so many ways that supporters can give their time, and with the added flexibility of volunteering online, those opportunities are more accessible than ever. Tasks like conducting research, adding subtitles, and contributing to open-source projects all take advantage of a huge pool of people willing to help from all over the world. Traditional face-to-face volunteering isn’t an option for everyone, so finding ways to champion inclusion across opportunities can be a powerful way to recruit support.

Evolving audiences

Knowing exactly who you’re aiming to reach is often the first step in making sure your message is being heard. Part of finding that out is asking questions like -

How do we reach the next generation of supporters?
How do we represent our personas accurately and effectively?
What kind of approach makes the most sense to our audience?
Which platforms are the audience most likely to use regularly?

What’s next?

We’ve got a jam-packed pipeline of events throughout the year, and love meeting people from purpose-driven businesses. If you’re interested in joining our mailing list to be kept in the loop for all the goings-on, get in touch here. Have a topic in mind that you’d like to chat through? We’re all ears - let us know here.

Yoyo Marketing Lunch: A Recap

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