How B Corps are leading the way across industries

Since the inception of business, one little word has hogged centre stage, living rent-free in the frontal lobe of CEOs globally and heralded as the be-all and end-all of any company. Yeah you guessed it, we’re talking about profit. 

But there’s a new star in town and its name is purpose. The rise of purpose in business means that profits are no longer the sole measure of success (it’s about time). And leading this change are B Corp certified organisations. Across industries, B Corps are proving that business can be a force for good, not just greed. Showing how companies of all kinds can balance people, planet and profit.

What actually is a B Corp (and why should I care)?

It’s simple really, B Corps are businesses that meet the highest standards of social and environmental responsibility. Companies who’ve bagged themselves this accreditation have undergone a rigorous assessment. One which has proved their commitment to ethical governance, sustainability and accountability. B Corp status is more than just a badge (although we defo wear ours with pride) it’s a movement reshaping industries and redefining success.

One of the best things about B Corp status is that no industry is off limits. From finance to fashion, B Corp companies are raising the bar for responsible business.

Sustainable fashion

It can sometimes feel like environmental and ethical concerns are sewn into the fabric of the fashion industry. But B Corps in this sector are showing that this doesn’t have to be the case. Purposeful pioneers aren’t just crucial in this industry, they’re successful. By leading the way with circular production models and carbon reduction commitments, B Corp brands are earning kudos and customers aplenty. Ever heard of a little brand called Patagonia? We rest our case. 

Ethical finance

Money is power as they say, so surely that power should be used for good… That’s what we reckon anyway, and it turns out a whole lot of people agree. Take Triodos Bank and The Big Issue Invest, they’re prioritising ethical investments, funding social enterprises, supporting renewable energy projects and championing community initiatives. And they’re soaring because of it. It’s finance with integrity, and it’s changing lives. 

Food & bev for a better world

It’s not just our day that revolves around food, our world does too. From that flat white first thing to your mid-afternoon munch, B Corps in the food and beverage space are making sure every snack supports a fairer, more sustainable world. Just look at our old pals Ben and Jerry. Their values speak volumes: they promise to use wholesome, natural ingredients and promote business practices that respect the earth. But they don’t stop there. Everyone’s fave ice cream creators demonstrate the true meaning of a B Corp by not limiting their positive impact to their product but even attending marches for movements they support. 

The future is B Corp, but don’t just take our word for it. Look at the consumers, employees and investors across the board who are demanding more from businesses. They’re searching for brands that operate transparently and actively contribute to a better world. And B Corps aren’t just meeting these expectations, they’re exceeding them - setting a new benchmark for what business can, and should, be.

It’s not just about what you sell though, it’s how you communicate (and live) your values. How do we know? Well, we’re a B Corp ourselves. As a brand and digital agency dedicated to helping Good Brands succeed, we work with purpose-led companies to amplify their impact.

So, if you could use a helping hand embedding ‘doing good’ into your DNA (and reaping the rewards) just get in touch.