Gigzzee

Our new partners Gigzze are creating a more inclusive gig economy landscape as the only financial solution that partners exclusively with its customers and lenders to provide a seamless experience. We came in to set them up with a brand identity that spoke to exactly who they are.

Gigzzee is disrupting the payday lending sector, by giving gig economy workers easy access to the financial support they need. From pay advances and immediate access to funds, to products like insurance and fuel cards, this exciting new startup is setting gig workers up for success.

Positioned at the intersection of tech and financial services, Gigzzee is poised to become a one-stop marketplace worldwide. But their initial brand fell short when it came to reflecting their mission and goals. It was too corporate, lacking the relatability and accessibility needed to engage their diverse audience. Gigzzee needed a brand that mirrored their straightforward, supportive values while establishing legitimacy and trust as they expanded globally.

With a tight deadline and a streamlined team, Gigzzee knew they could trust us to reinvent their brand and give them the strategy they needed to firmly establish themselves as the modern, honest and flexible organisation they wanted to be.

The team needed more than just a light-touch refresh - they needed a comprehensive strategy to understand their audience, unify their messaging and clarify exactly how they wanted to convey themselves. As the team behind Gigzzee had come from a gig economy background themselves, we were able to use their inside scoop, alongside competitor analysis and inspirational brands to firmly establish Giggzee as the way forward for the gig economy.

Creating contemporary appeal in line with audience expectations. 

Drawing inspiration from modern challenger banking systems, we collaborated with the team at Gigzzee to develop a visual identity that was sleek and streamlined, while still being accessible and mobile-first. Considering that gig workers are predominantly digital natives, the design had to boost relevance and credibility.

We centred the concept around dynamic visual elements - primarily, a flexible, isometric cash icon to reflect growth and multi-currency adaptability. This was complemented by tailored typography and a bold colour palette to give Gigzzee a distinctive and professional presence as a brand. The result? Branding that could be applied across contexts, from tote bags and t-shirts, to billboards and bank cards. Assets were created with growth in mind, establishing a system that would seamlessly adapt as Gigzzee expanded into different markets and sectors, such as healthcare and retail.

Communicating the value proposition with clarity and care.

We wanted what Gigzzee did to speak for itself. We honed their mission into an engaging and digestible explainer video, using 3D animation to convey the opportunities they presented in a way that was easy to understand and relatable.

By losing the out-of-touch monogram, elitist language, and stock imagery, we were able to create a brand that not only felt warmer and more accessible, but also focused on the tangible benefits for partners and gig workers alike. Opting for vibrancy and simplicity meant that Gigzzee’s visuals were in line with their positioning as honest, supportive, and straightforward.