Over+Above

Brand / Strategy / UI / UX /

To help Over+Above compete at the highest level, we built a digital platform as ambitious as their products. Working in phases to meet tight event deadlines, we delivered a bespoke eCommerce experience that brings their "Built Different" ethos to life and gives elite athletic apparel the digital home it deserves.

Creating a high-performance website for a sports performance brand.

Over+Above design athletic apparel crafted by elite athletes and sports science experts, merging technical excellence with progressive design. As an innovative startup, they needed more than a template. They needed a digital presence that could establish their brand, build a community, and drive sales, all while keeping pace with a fast-moving events calendar.

Strategic focus

Brand evolution

We refined the O+A identity to give them a distinctive, ownable mark that could grow with the business.

Phased delivery

We launched a holding page ahead of a major Hyrox event, complete with a bespoke digital stopwatch that timed sign-ups and rewarded early registrants with a personal best, then followed with a full info site for a GQ event shortly after.

Bespoke eCommerce

We ditched Shopify templates entirely, building a fully custom setup that reflects the premium quality and technical sophistication of the products.

Phased for speed, built for the long game.

With key events on the horizon, we structured the project in phases to meet hard deadlines without cutting corners. Before a single page was designed, we identified a need to evolve the brand mark, ensuring it was completely ownable and built to scale.

Every pixel, built different.

Clean, modern aesthetics meet intuitive navigation across the site, with product details and brand storytelling working together to drive conversions. The experience is designed to do two things: introduce the brand to new audiences, and give committed athletes a seamless path to purchase.

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“

It's so nice to work with people that get it. Honestly, it's been a pleasure. You guys have just nailed it. Really appreciate all your effort and speed and the way you guys are working.

Matt Prior - CEO, Over+Above

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