The Sustainable Restaurant Association

Unlocking the potential of a new food revolution amongst the catering & hospitality industries.

The Sustainable Restaurant Association (The SRA) partnered with Yoyo to enhance its brand and develop a new website at a critical point of its growth strategy. The aim? To reposition the company and re-launch The SRA’s ‘Food Made Good’ accreditation as the ‘Michelin Star’ of sustainability accreditations globally. 
 
The result was a newly created platform that helped The SRA expand its offering into new markets, while also effectively increasing traffic and decreasing its carbon impact.

Our approach 

Using bold, creative shapes and a consistent ‘food-themed’ colour pallet we refreshed the visuals to create a brand that was memorable and impactful. We transferred this new look and feel onto the website by using a variety of paper-like textures akin to the hand-written orders pinned along the pass in a restaurant kitchen. Every element of the design has been carefully thought out, to create a site that is both striking and engaging.

Enhanced user experience to drive customer sign-ups.

Everyone – whether that’s a Michelin-starred restaurant or street food vendor – required access to key information to review and improve sustainability practices and educate themselves on what they needed to do to reach accreditation level. By streamlining content, shortening page flows, and reorganising the sitemap we helped give easy access to practical, operations-focused information while also encouraging customer sign-ups.

Within the site, we shone a spotlight on the ethical principles the company was founded upon and showcased the organisation’s approach to diversity, inclusion, and progressiveness to build credibility and impact. We also prioritised the availability of information, supporting the organisation’s corporate objective to be seen as THE resource hub for food-sustainability information.

Eco-friendly design for a low-carbon website.

Sustainability sits at the very heart of The SRA’s new site design, and we worked hard to bring analogue elements of the hospitality industry into the digital world in an eco-conscious way. Using a range of text-based components that were light to load, we created huge visual impact without the need for excessive video or carbon-draining animations.