The Sustainable Restaurant Association
UI / UX / Development
To turn a sustainability accreditation into a global icon, we built a digital platform that practices what it preaches. We partnered with The SRA to deliver a high-performance, low-carbon website that boosted impressions by 204% proving that bold, award-winning design and environmental responsibility go hand-in-hand.
- +42%
increase in organic traffic.
- +204%
uplift in web impressions.
Revolutionising catering & hospitality.
With a third of diners eating out weekly, The Sustainable Restaurant Association (The SRA) saw a massive opportunity to shift the hospitality industry toward more ethical practices. Their goal was as bold as their mission: to reposition their "Food Made Good" accreditation as the global "Michelin Star" of sustainability. They needed a digital partner who could translate this vision into a world-class "shop window" that could drive sign-ups and scale into new international markets.
Strategic focus
A Tactile, Memorable Brand
We moved away from corporate clinically toward a "food-themed" palette. By using paper-like textures and bold shapes, we mirrored the authentic energy of a professional kitchen, bringing the brand to life with an organic, high-impact feel.
Streamlining the Path to Accreditation
Whether a street food vendor or a Michelin-starred chef, users needed fast access to operational insights. We reorganised the sitemap and shortened page flows to turn a complex educational journey into a seamless sign-up experience.
Eco-Conscious Engineering
Every component was designed to be "light to load." By prioritising text-based visual impact over carbon-heavy assets, we proved that high performance doesn't have to cost the earth.
High impact, low carbon.
It was a meeting of minds; The SRA’s mission perfectly aligned with our own focus on sustainable digital design, allowing us to build a platform that doesn’t just talk the talk. We didn’t just want to build a site that mentioned the environment; we wanted to build one that respected it through "Digital Decarbonisation" achieving a striking visual identity without the energy-draining weight of heavy video or complex animations.
A sustainable engine for growth.
We rebuilt the platform from the ground up to support The SRA's global expansion. By integrating streamlined content with a robust, scalable backend, we provided a foundation that grows as their community does. This wasn't just a redesign; it was an operational upgrade that allows the SRA team to manage their global accreditation program with total efficiency.
Our new website plays an integral role in our strategy to grow the Food Made Good community. As an impressive shop window for our global accreditation, it supports our growth objectives while encompassing all that we are.
Gallery
- +204%
uplift in web impressions.
- +42%
increase in organic traffic.
- -5.5kg
CO2 carbon offset on key pages.
