Preheading

Yoyo AI Approach

Contents

Integrating AI

We encourage thoughtful and responsible adoption of AI. 

Our Yoyo mission is to help Good Brands succeed, so that they can deliver an even greater impact to society and the planet. As a B Corp, Yoyo is committed to ethical business practices and our values remain consistent - people, community and the environment will always be central to our decision-making.

AI will help Yoyo to achieve our goals through: 

  • Increasing the value that we give to our clients through greater insight and additional time created on higher impact activities.
  • Decreasing time spent on repetitive tasks. This allows us to focus on more impactful and meaningful activities and/or gives us more space to strategise and be creative.

Our AI principles

1. Be thoughtful

Every AI-related decision should be grounded in our agency’s strategy, purpose, ethics, and values. Always consider whether AI is the right tool for the task. Be intentional in how you experiment - whether starting with human thinking or exploring an AI-led approach.

2. Human first

AI is only as good as the people using it. These tools augment human creativity and strategic thinking, they shouldn’t replace them. We value creativity, vision, innovation, and sound judgment. Ultimately, people remain accountable for the work we deliver.

3. Continuous learning

The AI landscape is evolving rapidly. We are committed to building a culture of ongoing learning, experimentation, and adaptation. We encourage everyone to stay curious and open to new tools and techniques and the ways in which they can best be utilised to bring the greatest value to our team and our clients.

4. Embrace the tech

AI tools are already being used across all departments and roles. This will only increase. Every team member has a role to play in embracing the technology. We share our progress and celebrate AI successes together.

5. Trust is everything

Trust takes time to build and can be lost quickly. If our work loses credibility through poor use of AI, that trust can be damaged. Our processes must be designed to protect the quality and integrity of our work at all times.

6. Quality and creativity first

Speed is not a substitute for standards. Every piece of work must include human input to ensure it meets our expectations for quality, originality, and creativity. AI is not always accurate. Always verify the sources.

7. Be transparent and ethical

We must always strive to minimise bias and act with integrity. Data privacy and security are non-negotiable. We will always be clear with clients about when and how AI is used in their projects.

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