Demelza
Strategy / UX / Design / Development
To help Demelza provide extraordinary care online, we rebuilt their digital presence from the ground up. We combined our technical expertise with their heart for service to replace a cluttered legacy site with an Umbraco-powered sanctuary, boosting engagement by 242% and giving the team their time back to focus on what matters most.
- 242%
increase in engagement rate
- 15%
increase in engaged sessions
An immersive website that helps a charity achieve its ultimate goal.
Demelza Hospice Care for Children provides a vital lifeline for families navigating the most challenging times imaginable. While a 2023 rebrand had given them a fresh look, their digital home hadn't kept pace. Essential services were buried under legacy content, and simple tasks, like signing up for the lottery or finding referral forms, were bogged down by a seven-step process. Demelza needed more than a "reskin"; they needed a rebuild that offered genuine utility, accessibility, and comfort to families, professionals, and supporters alike.
Strategic focus
Clarity in the moments that matter
We condensed over 200 pages of cluttered legacy content into four clear, audience-specific hubs. By categorizing journeys for Families, Professionals, Supporters, and Talent, we ensured that the right information is always within reach during high-stress moments.
Remove administrative friction
We integrated DocuSign, Stripe, and Dotdigital to automate manual, error-prone tasks. This transformed the lottery results process from a weekly hours-long ordeal into a single-click task, freeing the Demelza team to focus on care rather than spreadsheets.
Sensory-Inspired design
Taking inspiration from Demelza’s physical sensory rooms, we integrated "bouncy" rollovers and interactive branded bubbles on the homepage. These playful elements provide a sense of warmth and light-heartedness for children and families visiting the site.
Digital clarity for critical moments.
Demelza’s vision for extraordinary care aligned perfectly with our commitment to user-centric digital transformation. We moved their platform to Umbraco 13, leveraging its flexibility to create a platform that is as empathetic as it is efficient.
A tool for real-world ROI.
We developed a custom "building blocks" component system, allowing the Demelza team to arrange layouts intuitively while maintaining brand consistency. By integrating Tower Lotteries and Fundraising platforms, we reduced the friction of giving, turning a complex seven-step lottery sign-up into a single, seamless flow.
Our new website has truly transformed the way the digital team works and the way our audiences engage with Demelza. Tasks that once took colleagues hours can now be completed in seconds. It's an absolute pleasure to use and the whole team feels genuinely motivated and proud to have such an outstanding platform to support our work.
Gallery
- +242%
Engagement rate: 16.06% to 55.02%
- +15%
Engaged sessions: 35,018 to 40,212
- 1
Lottery sign-up: reduced from 7 steps to single flow