Elephant Family
UX / UI / Development
Elephant Family is on a vital mission to protect Asia’s magnificent wildlife and landscapes, and they needed a digital home as ambitious as their spectacular, large-scale fundraising events. We bridged the gap between a fragmented web of micro-sites and a seamless user experience, creating a powerful digital engine to boost brand recognition and drive event attendance.
- +18.5%
Increase in keyword rankings post migration
- 100%
Search visibility retained post launch
Amplifying a conservation vision
Elephant Family doesn’t do things by halves. From the Big Egg Hunt to the Great Elephant Migration, their unique events fuse conservation with culture to raise millions. But while their royal patronage and luxury appeal were globally recognised, their digital presence was holding them back.
They needed a partner to breathe life into their online ecosystem, transforming an outdated, text-heavy site and disparate event pages into one cohesive, high-converting platform.
Strategic focus
Shaping the journey
We didn't just consolidate pages; we totally rewired the site architecture so that core stories and flagship events take centre stage immediately. By letting the brand’s incredible visuals do the heavy lifting rather than relying on dense copy, we made the path from initial curiosity to event attendance completely effortless.
Designing moments of delight
We stripped away the static feel and brought our animal designs to life by generating native animals that roam through the site. We extended their digital identity beyond elephants to showcase their wider conservation impact. These small, surprising visual moments make the whole experience feel alive.
Empowering their team
Using a flexible, component-based CMS built on Umbraco 13, we drastically reduced the charity's administrative burden. The internal team now has the absolute freedom to spin up beautiful event pages without relying on complex third-party dependencies, leaving them more time to focus on saving wildlife.
Built for purpose. Designed for People.
When the mission is this critical, a website can't just look the part, it has to perform. We kicked things off with our discovery phase to help us uncover the unique friction points for their high-net-worth individuals, luxury brand partners, and the internal teams keeping everything running behind the scenes.
Where creativity meets performance
Our goal was a complete visual overhaul that still protected the charity’s existing SEO rankings. Using insights from our discovery phase, our team curated design concepts that challenged the text-heavy status quo while staying true to the vibrant heart of the charity. We moved way beyond standard templates to deliver a beautiful, image-led brochure site that meticulously balances dynamic design with strict accessibility and super fast load speeds.
The results
The outcome is a highly visual, impact-led platform, a digital home that provides the operational efficiency and brand authority Elephant Family needs to keep doing great things for the planet.
Key measures of success:
+18.5% Search keyword growth: Expanded Google ranking keywords from 54 to 64 post-launch, driven by strategic content optimization.
100% Search visibility protection: Preserved all existing organic authority and top 10 ranking positions during the complete design overhaul.
705K+ Impressions delivered: Maintained strong, consistent search presence immediately following launch.
3-month turnaround: Delivered a fully custom, high-performance site on a tight, compressed schedule.
Gallery
We continue to receive really lovely feedback and compliments from the team on our new Umbraco website. Everyone thinks it looks fantastic, thank you so much Yoyo.
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