Just Roof Lanterns

Just Roof Lanterns are much-loved manufacturers of timber and aluminium roof lanterns. They help to bring light into people’s homes, and they partnered with us to bring a breath of fresh air to their brand. Reimagining their visual identity and developing a new site which would drive conversions. 

They’re now the proud owners of a slick site which showcases their market leading products, communicates their brand story, and demonstrates their expertise. All helping them to generate more leads - quality ones. 

With 30 years of experience in the bag, Just Roof Lanterns are market leaders in timber and aluminium roof lantern manufacturing. But their existing website no longer reflected their team’s expertise, or their roof lanterns’ quality. So there was a clear opportunity to refresh the website and branding, driving awareness of related products in the process. 

Despite being outdated, the site did rank pretty well on search engines, so we needed to make sure that the new website was maintained and built on the brand’s existing authority.

Next we took a deep dive into Just Roof Lanterns’ world, conducting an immersion session to uncover insights which would inform the architecture of the new website, and underpin the user experience. We got our teeth stuck in, establishing audience segments and customer journeys to help us identify, not just what team JRL wanted the new website to do, but what their audience needed. 

Based on these insights, we designed a navigation system which makes it as simple as possible for shoppers to peruse their range of products. Making sure useful content is available to visitors exactly when they need it, and supporting them on their journey from roof lantern browser to roof lantern buyer. 

We didn’t just elevate the user experience, we elevated the brand perception, too. Displaying inspirational content which demonstrates Just Roof Lanterns’ quality and engages website visitors. And educating people on JRL’s build process to reinforce their expertise. 

For the new branding, we carefully crafted a visual identity that would portray Just Roof Lanterns as the market leaders that they are. Redefining their digital presence by putting their quality products front and centre and building a proudly British brand.

Just Roof Lanterns have grown over the last 30 years and now in fact offer more than just roof lanterns. So we pushed our designers’ creative thinking by challenging them to come up with a new logo which reflects the fact that they now provide a wide range of products - without changing their iconic name. 

The final creative concept nailed the brief. Delivering a sophisticated, inspirational and timeless design with an emphasis on Just Roof Lanterns’ products and a clean aesthetic. It’s a flexible look and feel, one which translates seamlessly to both print and web - providing an immersive experience which guides users through content to conversion. 

Built on our fave CMS, Umbraco, the site has inbuilt SEO functionality, making it easy to continually optimise for search engines, maintain content and upload new products.