Over+Above

Over+Above are an innovative startup, built differently. They design athletic apparel that gives people the edge in pursuit of their goals, and they needed a website that would help them do the same. 

That’s why they partnered with us. Together we created a new site which is set to help them smash their company goals by bringing their brand to life digitally and establishing an online presence which reflects their revolutionary products. 

Not enough people know about the amazing work that O+A are doing. By building a digital platform which accurately reflects them we knew we could attract more people and increase sales - helping both O+A and their customers to achieve their goals. 

With tech woven into every fibre, O+A elevates fitness-lovers’ performance to the next level. And with their brand personality built into every pixel, their new website can take their business performance to the next level, too. 

O+A had some fast-approaching events they needed a website for, so we got started by breaking the project up into phases. Before we could get our teeth stuck into the site, we identified an initial need for a slight rebrand as their existing brand mark was a little too close to another company’s. So we began by evolving their identity to make sure it was completely ownable and could grow with them. 

Then we hit the ground running, creating a holding page ahead of an important Hyrox event. Even with a tight deadline, we made sure the one-page site reflected the brand and engaged their audience - building a digital stopwatch which timed how long it took people to sign up and gave those who did a PB.

With another key event on the horizon, team Yoyo worked hard to meet the next milestone on time - launching an info-only website for a GQ event. Not long after, we were able to add shopping functionality to the site, so eager athletes could do more than just learn about the brand - they could try it for themselves. 

Every aspect of the website has been designed to embody the brand's ethos of Built Different. Our team combined clean, modern and impactful aesthetics with intuitive navigation to create a captivating user experience. Incorporating elements that highlight the technological
advancements and premium quality of their products, while maintaining ultimate ease of use.

Crafted by elite athletes and sports science experts, O+A seamlessly merges technical excellence with progressive design. So we made sure the website did the same by ditching Shopify templates and creating a completely bespoke setup for them, instead. 

As the brand grows we’ll continue to work in sprints to support them. Since launching their ecommerce site we’ve already stayed on hand - tweaking the site, optimising content and even creating marketing assets. Next on the list is SEO, establishing a strategy which will allow O+A to build a strong presence on search engines, so even more people can discover their products and enhance their physical performance.