The Mole Resort

The Mole Resort is a luxury lodge resort set in 125 acres of beautiful Devon countryside (now that doesn’t sound too shabby, does it?!) which opened its doors in May 2023. But with a less-than-luxurious conversion rate of just 0.7%, they came to Yoyo for support driving quality traffic to their site and increasing their bookings. 

And that’s exactly what we did. Together, we developed a more satisfying user experience, streamlined their main journeys and simplified the ways in which people can explore the site and book a lodge. 

The Mole Resort team want more people to be able to enjoy “fabulous stays & active days”. But to do this they needed a stronger site. One which reflects their excellence, captures their audience’s attention and provides a seamless experience (both internally and externally). Ultimately attracting more visitors, encouraging conversions and increasing revenue. 

Elevating the brand and encouraging bookings. 

With our immersion complete, we got to work creating a game-changing, dynamic and user-friendly digital experience that inspires their affluent audience. Elevating The Mole Resort’s brand perception and encouraging people to book their stay. 

We evolved their existing identity to more accurately reflect the essence of the Mole Resort. Then we applied it to an updated website, optimising the customer journey and providing a better overall experience for visitors in the process. 

Prioritising the people who visit the website, and the people who edit it. 

We didn’t just think about the people who visit The Mole Resort though. We focused on the people who work there, too. Sadly The Mole team had been burnt by agencies in the past, so we dedicated ourselves to supporting them every step of the way (and beyond) - making sure they feel fully happy with, and confident in, their new site. 

To make taking reservations headache-free for the team, we ensured the website can integrate with their third-party booking engine. And we made content management as easy as possible with a simple, but powerful, CMS - future-proofing the site by ensuring the team knows how to make updates. So the content can always remain relevant and feel fresh.