Unseen Guardians
Brand, Strategy, Website UI / UX
Crafting a compelling brand for an incredible cause.
Unseen Guardians is a bold new movement bringing businesses and their employees to the fight against human trafficking. To help them on their mission they needed a brand identity and website that would convey their cause with clarity and credibility.
That’s where we came in. As the digital agency dedicated to helping good brands do great things, we knew together we'd be able to create something powerful. And as a pioneering force for positive change, we knew they were perfect partners for us.
The opportunity.
Backed by a major donor to directly support a U.S.-based nonprofit, Unseen, Unseen Guardians are a network of businesses determined to combat human trafficking through a united global effort. But without a compelling identity and strong digital presence, they risked becoming just another voice in the crowd. By adopting impactful branding and launching a website that effectively communicated their purpose, we knew Unseen Guardians could launch and grow the cause successfully.
The business need.
Unseen Guardians needed a brand identity and digital platform that would clearly define the issue of human trafficking and their role in combating it. They needed to balance positivity with pragmatism and position themselves alongside other impactful movements. And they needed it all ready in time to meet their pre-defined milestones.
The audience need.
The audience for Unseen Guardians is diverse, but from small businesses to Fortune 100 companies one thing remains the same: people need a memorable, informative brand experience that encourages them to join the movement.
Our approach.
To build a strong foundation on which Unseen Guardians can expand, we worked collaboratively with their team - basing all our design decisions on data and insights. Human trafficking is a serious issue, but Unseen Guardians wanted an identity which would spread both knowledge and hope. So we balanced powerful designs with professionalism, crafting a brand which would invite, and inspire, audiences across industries to be part of the solution.
Accessible designs that inform and engage.
With the brand identity established, we got to work bringing it to life through web designs. We designed a website that doesn’t just inform people about trafficking, but engages them by emphasising the tangible impact their support could have. Through thoughtful imagery, iconography and layouts, we made sure that every visitor quickly understands why the cause exists and, crucially, how they can help.
We considered accessibility at every stage, while maintaining a high level of creativity. Plus, we built the website on Umbraco - a flexible and scalable CMS that allows for easy content management and future expansion.
A stylish and seamless site.
Sure, the new site looks stunning but it does so much more than that. With a contact form for interested partners, a blog to share updates and a resource section that highlights global trafficking solutions - every page has been crafted to encourage action. From businesses looking to join the program, to donors wanting to contribute, we streamlined every user journey to make supporting Unseen Guardians simple.
We presented a significant challenge, but Yoyo rose to the occasion, and the process was truly collaborative and resulted in a brand we felt confident sharing with the world, and a website that was easy to navigate on both front and back ends. The Yoyo team was dedicated, professional, warm, and we couldn’t be happier with the results of our brand and website engagement.
The results.
With a bold but accessible brand and a striking yet streamlined website, Unseen Guardians are ready to push for the global change we all want to see.