Worldwide Cancer Research
Strategy / UX / Design / Development
With a mission to ensure no life is cut short by cancer, Worldwide Cancer Research needed a home as ambitious as their 20 million annual funding goal. We bridged the gap between brand strategy and user experience creating a powerful engine for discovery and donor engagement.
£20M digital transformation for Worldwide Cancer Research.
Worldwide Cancer Research (WCR) doesn’t think small. Their goal is to fund £20 million of research every year, accelerating the day when no life is cut short by cancer. While their visual identity had recently been refreshed, they needed a digital partner to breathe life into that brand, transforming a static strategy into a high-converting, world-class sales and marketing channel.
Strategic focus
Refining the Brand
We didn't just apply a logo; we built a digital design system that scales, fitting seamlessly into WCR’s existing tech stack while amplifying their fresh identity.
Connect with community
We stripped away complexity. By simplifying navigation and clarifying the "why" behind WCR’s work, we made the path from curiosity to contribution effortless.
Attracting Global Talent
Through elevated brand perception and data-driven insights, we ensured the platform appeals to the world’s leading researchers and high-value donors.
Prioritising performance and people.
To support a mission this vital, we knew the new site couldn't just look the part; it had to perform. We started by conducting 360-degree stakeholder interviews and intensive research to understand the unique friction points for donors, researchers, and internal teams alike.
Where data meets design.
Success started with a sitemap engineered for both SEO dominance and UX flow. Using insights from our discovery phase, our design team curated visual concepts that challenged the status quo while staying true to the heart of the charity. We moved beyond standard templates to create a bespoke series of page journeys geared specifically for engagement and conversion.
It's a meeting of hearts and minds. It's deeply listening and then challenging with respect; Yoyo understands our goals and pushes us to think differently. It's a joy to work with Yoyo and our outstanding commercial results speak for themselves.
Gallery
- +225%
increase in donations
- +50k
traffic increase in 3 months
- +244%
increase in transaction from homepage