Our Approach

Yoyo's Approach to Sustainability

1. Efficiency by Design: 80% of a product's environmental impact is determined during the design phase. We prioritize efficient user journeys to reduce the time spent on-device, ultimately lowering energy consumption.
2. Transparency & Accountability: We don’t greenwash. We use data-driven tools to measure the carbon footprint of our digital products and are honest with our clients about the trade-offs between high-intensity media and environmental impact.
3. Digital Sobriety: We advocate for "Digital Sobriety" building what is necessary, not just what is possible. We challenge ourselves to create high-impact experiences without the "bloat" of unnecessary features.
4. Planet-Centric Thinking: Our work doesn't just consider the User Experience (UX); it considers the Planet Experience (PX). We weigh every creative decision against its long-term environmental cost.

Green Web Hosting

Why it matters:

Data centers are massive energy consumers.

How we do this:

We encourage and prioritize hosting partners that run on 100% renewable energy and have high Power Usage Effectiveness (PUE) ratings.

Asset Optimization (Media & Video)

Why it matters:

Video and high-res images are the heaviest contributors to page weight.

How we do this:

We implement "Lazy Loading," use modern formats like WebP or AVIF, and avoid auto-playing videos wherever possible to save bandwidth.

Sustainable Development Practices

Why it matters:

Clean code runs more efficiently, requiring less processing power from the end-user's device.

How we do this:

We practice "code minification," limit the use of heavy frameworks, and prioritize system fonts over custom web fonts to reduce HTTP requests.

Carbon Budgeting

Why it matters:

Just like a financial budget, a page should have a weight limit.

How we do this:

We set a "Carbon Budget" at the start of projects to ensure the final site remains within a specific CO2-per-page-view threshold.

1. Is it necessary?: Does this feature/video/animation add genuine value, or is it "digital noise" increasing the carbon footprint?
2. Is it optimised: Are all images compressed? Is the code clean? Are we using system fonts where possible?
3. Is it accessible?: Sustainability and accessibility go hand-in-hand. An easy-to-navigate site is a low-carbon site.
4. Where does it live?: Is the site hosted on servers powered by renewable energy?

How we practice Sustainability

Below is how we apply eco-conscious thinking across our departments.

Strategy & UX: We streamline user journeys to ensure the fastest path to information, reducing "screen time" and overall device energy consumption. Our discovery phases prioritize low-energy research tools and remote-first collaboration to minimize our carbon footprint.
Design: We utilize darker UI palettes where appropriate to save energy on modern OLED screens and prioritize lightweight SVG illustrations over heavy, high-resolution photography. Every creative asset is weighed against its environmental impact without sacrificing visual excellence.
Development: By building-in "Dark Mode" options and utilizing static site generators, we significantly reduce server-side processing and client-side power usage. Our code is minified and optimized to ensure high performance on the lowest possible bandwidth.
Client Services: We integrate sustainability training into our project process to empower our clients with the knowledge to make informed, low-carbon digital choices. Our formalised corporate gifting policy prioritizes B Corp partners, ensuring every token of appreciation reflects our commitment to measurable carbon savings.
Operations: As a B Corp, we maintain rigorous internal audits of our supply chain and office energy use to ensure our business remains planet-positive. We conduct regular "digital clean-ups" to purge unnecessary cloud storage and minimize the environmental cost of our data smog.

Let's build a greener web together. Talk to us today to find out how we can help you create digital experiences with sustainability in mind.