Upgrade your CMS or move to Umbraco, without losing what works
Making better digital decisions
At Yoyo Design, we handle upgrades and replatforming for organisations stuck on aging or limiting CMS platforms. The work has a similar shape, moving a working website onto a better technical foundation, but the reasons vary. Some clients are on end-of-life Umbraco versions. Others are moving off Sitecore, Kentico, Drupal or WordPress because the platform no longer fits how the business operates.
What good replatforming and upgrades have in common is the outcome. You end up with a website that is faster, more secure and easier to maintain, and you have not lost your content, your search visibility or your team's confidence in the process. What bad ones share is also similar. Rushed migrations, broken integrations, lost traffic, disengaged editors, scope creep and a project that takes twice as long as it should. We have been brought in to clean up enough of these to know the patterns.
As a Registered Umbraco Gold Partner with in-house development, content, SEO and design expertise, we treat every upgrade or replatform as a managed migration. Structured planning, controlled environments, careful cutover and clear accountability throughout.
Why do upgrades and replatforming projects so often go badly?
Most of the time, the problem is planning. The technical complexity is real but manageable. What kills projects is underestimating the discovery work, missing critical integrations until late in delivery, or skipping the content audit and finding 800 unused page types in week 12.
The second cause is unclear scope. Upgrades and replatforms get sold as like-for-like when the reality is closer to a rebuild with a content migration on top. Setting honest expectations up front, and adjusting scope when discovery reveals more, is what keeps these projects on track.
A successful upgrade or replatform starts with proper discovery, runs in controlled environments and preserves what is already working. Content, rankings, integrations and editor workflows. That is the difference between a project your team dreads and one they remember as a relief.
Helping organisations onto a CMS that actually fits
We start with what your website needs to do, not with the destination CMS or the latest version. Then we work back to whether an upgrade, a replatform or simply a different scope is the right answer for your situation.
We shape every upgrade and replatforming engagement around:
A safe path off an unsupported or limiting platform - upgrading Umbraco or replatforming to it without the risks that come with rushed or under-planned migrations.
Content preserved properly - careful mapping of content types, structures and relationships so nothing important is lost in transit, and editors recognise what they are working with.
SEO protection as standard - URL structures, redirects, metadata and structured data treated as essential, not bolted on at the end.
Integrations handled deliberately - existing CRM, marketing, analytics and bespoke connections planned for, tested and rebuilt where needed, not discovered mid-cutover.
Honest about scope - clear discovery up front, and clear conversations when discovery reveals more, so scope changes get planned rather than scrambled.
An editor experience that is actually better - your team gains a CMS that is easier to use day-to-day, not just a newer version of the one they already disliked.
The aim is a website your team is genuinely glad to have moved to.
Our upgrades and replatforming services
Upgrades and replatforming cover a wide range of project types. Our offering focuses on the three areas where we see the most demand, and we will tell you honestly if the answer for your situation is not one of these.
Umbraco Upgrades
Moving your website from an older Umbraco version, typically Umbraco 7 or early Umbraco 8, onto a current long-term-supported release. Delivered as a managed migration with proper environment setup, content and integration handling, performance work and SEO preservation. We typically recommend Umbraco 17 LTS for stability and future support, with Umbraco 10 or 13 as alternatives where they fit better. You can read more in our detailed Umbraco Upgrades service page and our take on Umbraco 17 LTS.
CMS Replatforming to Umbraco
Moving your website to Umbraco from another CMS, whether that is WordPress, Drupal, Sitecore, Kentico or a bespoke legacy system. We handle content audit and mapping, redirect strategy, integration planning, build, migration and post-launch support. Replatforming is rarely about the CMS alone, it is a chance to fix the things the old platform made hard. If you are weighing up the decision, our writing on Umbraco vs WordPress, Umbraco vs Drupal, Umbraco vs Sitecore and Umbraco vs Kentico sets out the honest comparison.
Replatform Discovery & Planning
For organisations not yet ready to commit to a full replatform. We help you assess whether to move, when, to what and at what scope. That includes platform options, risk assessment, content and integration audit, indicative timelines and a clear recommendation rather than a glossy proposal. Useful when you need to make the case internally or sense-check the work before committing budget. If you also need a wider commercial view first, our digital strategy work sets the priorities that the replatform then delivers against.
The Industries we partner with
We work with B2B businesses, charities, membership organisations, professional services firms and ecommerce brands. The common pattern is a website doing serious work, a platform that no longer fits and a real need to move without losing momentum.
That spans organisations on end-of-life Umbraco versions, brands reconsidering Sitecore or Kentico after licensing or roadmap changes, charities on aging WordPress sites that have outgrown the platform and B2B businesses on bespoke systems that have become a maintenance burden.
Examples of our wider transformation work include:
RNLI for leading a large-scale digital transformation for one of the UK's best known charities
IAM RoadSmart for driving digital transformation across a national membership organisation
Zoonou for brand and digital transformation for a growing technology business
B Lab UK for UX and digital strategy supporting the growth of the B Corp movement
If your platform has stopped fitting how your organisation actually works, we have likely worked through something similar.
Delivering your upgrade or replatform in sprints
Upgrades and replatforms are projects with real consequences if they go wrong. We run them as managed migrations in structured phases, so progress is visible, risks are caught early and decisions are made on the right information.
Initial assessment of your current platform, codebase and integrations
Strategy, target version selection and clear scope agreement
Build and migration in a separate staging environment
Content, SEO and integration migration with full QA
Pre-launch testing across functionality, performance and search behaviour
Planned cutover with minimal downtime
Post-launch monitoring and handover into ongoing support
You always know what is being worked on, what comes next and where the trade-offs sit if priorities or scope need to shift mid-project.
Upgrades and replatforming credentials
Yoyo is a Registered Umbraco Gold Partner with in-house development, content, design and SEO teams. That mix matters here. Upgrades and replatforms touch every layer of a website, so doing them well requires the people who handle each layer to be in the same room rather than spread across three agencies.
Our team regularly upgrades clients from legacy Umbraco versions onto modern long-term-supported releases, and we replatform clients onto Umbraco from a wide range of starting points. We also write extensively on the topic, including making SEO friendlier in Umbraco, which covers a lot of what makes a replatform succeed or fail from a search visibility perspective. For deeper detail on upgrades specifically, see our Umbraco Upgrades service page.
Hosting migrations, which are a different thing entirely, are covered on our Hosting & Migrations service. We are clear about the distinction so the right work gets scoped correctly from the start.
Why choose Yoyo as your upgrades and replatforming agency?
Yoyo is a multidisciplinary web design and development agency with the development, content, SEO and design expertise to deliver an upgrade or replatform end to end. One accountable team, one project plan, no handovers between specialists who have never spoken to each other.
We have a track record of award-winning work across digital transformation and platform projects, with a client mix of B2B businesses, charities, membership bodies and product-led brands. Whether you need a careful Umbraco upgrade, a full replatform off another CMS or just the strategic work to make the right call, we can help.
If you would like to talk through what an upgrade or replatform with Yoyo could look like, get in touch.
FAQ's
What is the difference between an upgrade and a replatform?
An upgrade moves your website onto a newer version of the CMS it is already on. A replatform moves it to a different CMS entirely. The technical work is similar in shape, careful content migration, integration handling, SEO preservation and structured testing, but the strategic questions are different. We help you work out which one your situation actually calls for, rather than assuming.
Why do organisations move to Umbraco from other CMSs?
Common reasons include licensing changes or cost escalation on Sitecore or Kentico, frustration with WordPress as the site grows beyond what it was built for, the operational burden of maintaining bespoke or legacy systems, and a need for a more flexible, .NET-based open source platform that scales with the organisation. The right reason varies, and we will be honest if Umbraco is not the right answer for you.
Can you migrate from WordPress, Drupal, Sitecore or Kentico to Umbraco?
Yes. These are the four most common starting points we see. The complexity depends on the size of the site, the customisation involved and the integrations in place, but the methodology is consistent across all of them. We always start with a proper discovery to scope the work realistically rather than quoting blind.
How do you preserve SEO during an upgrade or replatform?
By treating SEO preservation as a core part of the project rather than a final-stage check. That includes URL structure mapping, redirect strategy, metadata and structured data migration, internal linking integrity and post-launch ranking monitoring. We can also pair the project with a deeper SEO and GEO engagement where the SEO stakes are particularly high.
How long does a CMS replatform take?
Most projects run between three and nine months end to end, depending on the size of the site, the number and complexity of integrations and how much new design or build work is included alongside the migration. Smaller, content-focused sites move faster. Larger sites with complex integrations and active stakeholder groups need more time. We agree on timelines after proper discovery rather than upfront guesswork.
Will our existing content survive the move?
Yes. Content is mapped carefully from your old CMS to the new content model, preserving structure, relationships and editorial workflows where it makes sense. A replatform is also a good moment to retire content that is no longer used and tidy what is, which we will recommend where appropriate rather than carrying old debt across to a new platform.
Can our team continue using the website during the project?
Almost always, yes. We build and migrate in a separate staging environment, so your live website continues to operate as normal throughout. Content changes made during the project are managed carefully so nothing is lost at cutover. The final switch is planned and scheduled with you so the team is ready.
What if we are not sure whether to upgrade or replatform?
Start with discovery. Our Replatform Discovery & Planning engagement is designed exactly for this situation. We assess where you are, what your options realistically are, what each would involve in scope and risk, and what we would recommend. The output is a clear decision, not a sales pitch.